Immersive Storytelling:
StoryCode is an open-source, global community for emerging and established cross-platform and immersive storytellers.
Press
We are always thrilled to host the press at our events. Feel free to contact us if you would like to receive a press kit or any additional information.
Producers Guild of America
Immersive Media - Stop Talking, Start Creating, July 18th, 2012
One of the biggest challenges facing cross-platform storytellers today is that most projects of significant note are often conceived as a side product of something more "important”. For example: a traditional movie is completed so the studio then creates a transmedia extension to help market the primary platform.
Original transmedia projects, conceived as truly cross-platform narratives from the start, are still fairly underground and haven’t yet reached mass market appeal. I am an immersive media creator myself and I know first-hand how difficult it is to conceive, fund, produce and build an audience for an original cross-platform project.
Dice
Transmedia Companies Want 'Story-Driven' Tech People, July 17, 2012
The entertainment business is engaged in nothing less than the reinvention of narrative, and leading edge is something called transmedia. It’s in this corner of storytelling that a next wave of developers, gamers, filmmakers, writers and composers are creating immersive story-telling experiences that employ a variety of media, delivered across platforms. But here, “cross platform” means more than just on your console one minute and your smartphone the next. It means on your phone, your PC, your iPod, your TV, in the theater.
European Journalism Centre
"Story Hack: Beta – entertaining and engaging, the transmedia way", May 14, 2012
It’s not often, if ever, that one attends an event at the New York Lincoln Center and the host announces: “Please turn your cellphones on!”
That’s exactly how the demos began on Sunday April 29, 2012 for the first ever Story Hack: Beta, an event produced by StoryCode, a not-for-profit dedicated to the future of cross-media storytelling, in partnership with the Film Society of Lincoln Center...
The Washington Post
"Not your parents’ storytelling: StoryCode and Film Society of Lincoln Center host ‘Story Hack: Beta’", May 7, 2012
Lincoln Center in New York hosted a “sleep-over” in April.
One participant sported teddy-bear ears. But don’t be fooled: this was not an event for children.
This was a Red Bull-drinking, no-sleeping group composed of programmers, filmmakers, gamers, and graphic artists, among other tech and creative types. This was the first-ever Story Hack — an event produced by StoryCode...
Forbes
"Story Hackers Talk 'Post-Apocalyptic Dating,' Multi-Platform Performance And Plot", May 6, 2012
It may not be long before you hear a theater announcement, “The performance is about to begin. Please turn on all electronic devices.” Last weekend in New York City, StoryCode’s ”Story Hack:Beta” challenged an intriguing mix of artists and techies to erase the boundaries between old and new forms of storytelling during a 36-hour hackathon...
PBS / MediaShift
"StoryCode's Hackathon Puts Transmedia Collaboration to the Test", May 4, 2012
It sounds like the start of a joke: A clown, an actress, a lighting designer, and a transmedia storyteller get locked in a room. Did I mention the clown is also a software developer? The result of this collaboration is the winning team of Story Hack: Beta, better known as Team Cupcakes and Rainbows. Seriously...
Jellybean Boom
"Campfire Meet Hackathon", April 30, 2012
Have you ever been to, or participated in, a “hackathon”?
I have, at Betaworks, where we mixed it up with cohorts from the different portfolio companies (Bitly, SocialFlow, Chartbeat, etc) to create a tech product in a hurry.
The idea with hackathons is to throw a bunch of different people together in a room and force them to solve problems, create and innovate against a tight timeframe. The ticking clock pushes your limits, and hopefully creates some breakthroughs...
Movie City News
"Is Crossmedia Film’s Next Wave?", April 26, 2012
At the forefront of one of the film narrative’s many reinventions is a next wave of software developers, gamers, filmmakers, writers and composers; a confluence of independent talent dedicated to creating entertainment which employs a variety of mediums and crosses all media platforms, in order to create immersive story experiences for the general public. Think Steve Jobs meets James Cameron...
Indiewire
Film Society Partners with StoryCode and Kill Screen for Convergence Program; Will Launch First "Story Hackathon", April 18 2012
The Film Society of Lincoln Center has announced a collaboration with StoryCode and Kill Screen Magazine in an effort to increase its transmedia programming.
The Convergence program will involve hosting events in the Elinor Bunin Munroe Film Center and collaborating with other organizations in the Immersive Media space to create a forum for filmmakers looking to tell stories through multiple forms of media...
Variety
Film Society Likes Transmeida
Film Society of Lincoln Center is expanding its transmedia programming with new initiatives and partnerships that will be part of the org's new-media-centric Convergence program...
Deep Media Online
". . . And the Final Lesson from Game of Thrones Is, Always Support the Bottom", January 30, 2012
When Campfire's Steve Coulson set out to create an immersive experience around the HBO production of George R. R. Martin's Game of Thrones, he faced a now-familiar problem: How to simultaneously generate buzz for the show, introduce the story to a new audience, and provide a deeper level of engagement for fans of the book. In this case, the task was complicated by the fact that HBO audiences weren't expecting a fantasy series and that Martin fans were fiercely protective of his work. At a stellar presentation at last week's Transmedia NYC Meetup, he explained how he went about it...
Filmmaker Magazine
"Storycode and Game of Thrones", January 27, 2012
All eyes may still be on Park City, but there’s still enough happening back here in the Big Apple to keep indie film lovers busy. One event was Tuesday’s presentation by Steve Coulson, Creative Director at the marketing firm Campfire, about the transmedia campaign he spearheaded for the first season of HBO’s Game of Thrones last year. The event was organized by Storycode and hosted by the Film Society of Lincoln Center in the intimate Howard Gilman Theater. Because of the detail of some of his material Coulson asked that his presentation not be simulcast or recorded, but some of the overall lessons are still worth noting for indie filmmakers....
Transmedia Lab
"Look for inspiration? Transmedia New York Meetup, is here for that!", January 19, 2012
The Transmedia NYC meetups quickly emerged as can't miss meetings, both to spot new transmedia trends and more broadly new media and new writing, but also to immerse in a nascent community. Carole Dohan and Sylvain Leroux, “special correspondants” in New York for Transmedia Lab give us their first impressions...
Transmythology
"Storycode.org", January 11, 2012
One of the most impressive developments of the past eighteen months has been the growth of the transmedia Meetup.com group in New York City. When I attended my first event at the tail end of 2010, it was an informal gathering in a bar attended by twenty or thirty people. Since then, it has become vastly more organized under the stewardship of Aina Abiodun and Mike Knowlton, grown to over 500 people, and relocated to Lincoln Center. Mike, Aina and team have organized an ongoing series of varied presentations, endeavored to livestream events to the wider world where possible, and – in concert with the Los Angeles group – encouraged other cities to start their own meetups...
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