Jay Bennett
Totally Amp'd

Jay Bennett, of Smokebomb Entertainment, presents Totally Amp'd, a web series app designed for the tween mobile entertainment market.

Greg Trefry

Come Out & Play

Greg Trefry, co-founder of Come Out & Play provides an comprehensive overview of game theory, mechanics and design. Greg proceeds to explain the concept behind the Come Out & Play Festival and lessons he has learned as a game designer.

Mallika Dutt & Heidi Boisvert

Breakthrough

Breakthrough CEO, Mallika Dutt, and Heidi Boisvert, founder of the Future Perfect Lab, give a compelling over view of the made for Facebook social game, America 2049. The game, designed to raise audience awareness of human rights and social injustice features appearances by several Hollywood stars.

Steve Coulson

Campfire

HBO needed to raise awareness about their brand new show in a way that appealed to both new audiences and hardcore fans of the book series.

Steve Coulson, Creative Director of Campfire, led the creation of a campaign that included unique experiences to engage each of the five senses, along with an online fan campaign where communities worked together to unlock exclusive video rewards.

Marcelo Guerra

Showtime

To promote its popular show Dexter about the serial-killer we all love, Showtime's challenge was to create an innovative marketing campaign around the show's fifth season.

Marcello Guerra, VP of Digital Marketing for Showtime, provided a comprehensive overview of the transmedia marketing effort that included a real event experience.

Gyda Arber

The Fifth Wall

Gyda Arber of immersive theater company The Fifth Wall presents her interactive theatrical production, Red Cloud Rising.

Scott Lindenbaum

Broadcastr

Scott Lindenbaum showcases Broadcastr, a mobile app that creates intimate and immersive experiences by unlocking pictures and audio by geolocation, as well as Electric Literature, a publishing company that uses new media and innovative distribution to distribute and re-popularize the short story form.